All low-cost carriers have the most expensive tickets on Sunday (15-20% more expensive than the average price) and the cheapest tickets on Tuesday and Wednesday (15-20% cheaper). Flying on Friday and Saturday will cost you 5-10% more. Although, for example, at Ernest Airlines, the difference between days of the week varies only within 5%.
For scheduled airlines, the direction of travel and the number of days between flights also matter. For example, a ticket departing and returning the same day will cost about 15% more and returning the next day will cost 5% more, almost regardless of whether you fly on Tuesday or Sunday.
For longer trips, the most expensive option is to fly out on a Saturday and return the following Saturday or Sunday. Slightly cheaper is a two-day trip Friday-Sunday. The cheapest option (average 10% savings) is to fly out Tuesday through Thursday and return 5-6 days later (but not Sunday). Interestingly, 7-day tickets even with a Wednesday or Thursday departure will not save you much.
The above-mentioned flight direction implies a difference in demand when searching for a route from point A to point B and vice versa—from point B to point A. For example, on the Warsaw–Milan route, around 80% of travelers book tickets with the first leg from Warsaw to Milan and a return to Warsaw. Accordingly, the same two-day Friday–Sunday trip on the Warsaw–Milan–Warsaw route will cost, on average, about 5% more than an identical trip on the Milan–Warsaw–Milan route. Similarly, Warsaw–Milan–Warsaw tickets from Sunday to Saturday will also be approximately 5% cheaper than tickets for the same dates on the Milan–Warsaw–Milan route.
Rule No. 3. High and low season
For both full-service and low-cost airlines, this is reflected more in changes to flight schedules during the winter and summer seasons than in price fluctuations. Typically, airlines operate a winter schedule from late October to late March and a summer schedule from late March to late October. The frequency of flights on certain routes may change significantly. This helps balance demand and prices across destinations; however, during the high season, fares can sometimes differ by several times, especially on popular routes.
High season includes summer holidays (June–August), Christmas and New Year (mid-December to early January), and Easter holidays (March or April). During these periods, there is a high chance of securing reasonably priced tickets if they are purchased 3–5 months in advance.
Low season covers the period from mid-January to early March (excluding winter holidays), from mid-April to mid-June, and from September to mid-December (excluding autumn holidays). During these times, airfares are generally more affordable, and it is often possible to find good deals even when booking just 1–2 months before departure.