A shopping tour in Seoul involves visiting department stores, boutiques and markets. There are not only shopping centers in Seoul, but also entire shopping streets. Most stores are open from 9am to 10pm, and many supermarkets are open 24 hours a day.
The main shopping districts in the city are Apkujong, Insadong, Itaewon, and Cheongdam-dong. This is the place to go if you want to find expensive, exclusive goods from global brands. Seoul's major shopping centers are located in Myeongdong District, with the oldest local department store, Shinsegae, being the most interesting.
Tens of thousands of clothing, accessories, jewelry, ceramics, electronics and home goods stores await shoppers at Namdaemun, Dongdaemun and Yongsan markets. Seoul shopping reviews suggest that you can buy many useful and beautiful items at 10-30% cheaper than at other outlets.
And, of course, all shopaholics can enjoy the huge outlet centers in Seoul. Local shopping centers (Yeoju Premium Outlet, Paju Premium Outlets) offer fashion collections from Armani and Burberry, Diesel and Dolce Gabbana, Gucci and Hugo Boss, Adidas and Nike, Ferragamo, Valentino and other brands. Mario Outlet and Lotte Seoul Station - outlet stores near Seoul - can help you save up to 25-60% on clothes and shoes.
Two times a year (winter and summer), the city hosts huge sales. Reviews show that shopping in Seoul can save you around 80% on coveted brand-name goods and up to 50% on local cafés and restaurants. If you're planning a trip to Korea, check when this year's big summer sale and shopping festival are scheduled.
