Shopping in Sharm el-Sheikh: What to Buy and Where to Bargain

In Sharm, you can find everything from an Egyptian night market selling spices to modern Italian-style shopping malls. We've compiled a list of the main spots and explained where it's appropriate to haggle—and where it isn't.

In Sharm, you can find everything from an Egyptian night market selling spices to modern Italian-style shopping malls. We’ve compiled a list of the top spots and explained where it’s appropriate to haggle—and where it isn’t.

Table of Contents

  • Shopping Malls
  • Markets and Bazaars
  • Shopping Streets and Districts
  • What to Buy and Bring Back as Gifts
  • Practical Tips
  • Common Mistakes
  • FAQ
SOHO Square Shopping Center in Sharm el-Sheikh

Shopping Centers

Soho Square is Sharm’s largest shopping and entertainment center, located in the area between Naama Bay and the airport. It features shops, restaurants, an ice rink, a movie theater, and evening shows. Prices in the stores are fixed, and the atmosphere is resort-like.

Il Mercato is a shopping center in the Hadaba district, designed to resemble an Italian piazza. It features mid-range clothing stores, Egyptian souvenirs, a pharmacy, and cafes with outdoor terraces. Locals come here for dinner, while tourists visit for souvenirs and clothing.

Genena City is an open-air shopping center in the Naama Bay area overlooking the bay; in addition to shops, it features restaurants and live music in the evenings.

A Traditional Spice Market in Egypt

Markets and Bazaars

The Old Market (Old Bazaar / Souk) in the Sharm el-Maya (Old Sharm) district is the city’s main souk. The stalls are open mainly from the evening until midnight, and business is brisk. Items sold here include: silver jewelry, alabaster figurines, papyrus with drawings, fabrics, hookahs, spices, bags, and clothing featuring Egyptian symbols. Haggling is appropriate and expected—the initial asking price is usually 2–3 times higher than the actual price.

Shopping Streets and Districts

Naama Bay —shopping is everywhere: along the waterfront and on the surrounding streets, you’ll find small stalls, souvenir shops, and clothing vendors. These are geared toward tourists; you can haggle, but not as much as in the Old Market.

Hadaba —a residential neighborhood with stores selling everyday items, pharmacies, and small shops—this is where people buy practical items rather than exotic goods.

Souvenirs at the Egyptian Bazaar

What to Buy and Bring Back as a Gift

  • Spices: curry, cumin, coriander, saffron—fragrant, inexpensive, and sold by weight.
  • Papyrus: hand-painted with hieroglyphs or designs—be sure to choose real papyrus (it bends, doesn’t break) rather than paper.
  • Silver jewelry: Egyptian style, the Eye of Horus, a cartouche with a name.
  • Essential oils: rose, jasmine, oud (agarwood)—the pride of the region.
  • Cotton goods: Egyptian cotton—one of the best in the world.

Practical Tips

  • Haggle at the Old Market—it’s the cultural norm here. Start with a 50–60% discount off the asking price and gradually work your way down to 30–40% below.
  • In shopping centers (Soho Square, Il Mercato), prices are fixed—it’s not customary to haggle there.
  • Don’t show that you really like an item until the final negotiation.
  • The best time to shop at the market is in the evening after 6:00 p.m., when the heat subsides and all the stalls are open.

Common Mistakes Made by Shopaholic Tourists

  • Buying “papyrus” from the first stall you come across at the entrance—it’s often just a paper substitute. Buy from vendors who let you touch the paper and bend a sheet to test it.
  • Agreeing to the first price—the vendor will find this strange and get nervous themselves.
  • Don’t compare prices: the market is large, and the same item might cost half as much at the next stall over.

FAQ

When is the best time to visit the Old Market?

In the evening, from 6:00 p.m. to midnight—it’s cooler then, the place is bustling, and all the stalls are open.

Do they accept cards at the market?

Most stalls accept only cash (Egyptian pounds). In shopping centers, cards are accepted everywhere.

Can I return a purchase?

In regular stores in shopping malls—usually yes; at the market—no.

Where can I buy spices without the tourist markup?

At stalls in the Old Market farther from the entrance—tourists don’t go there as often, so the prices are more reasonable.

Is there a tax-free program for tourists?

Technically, the Tax-Free system exists in Egypt, but in practice, it’s only available at a limited number of large stores—be sure to check when making a purchase.


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