Tourists vacationing in Sozopol are unlikely to be able to fully engage in shopping in the city. However, there is a unique opportunity to go on a multi-day excursion to Istanbul, and there to make up for lost time. A shopping tour to Istanbul will more than compensate for the lack of fashionable stores in Sozopol.
There are several shopping centers, a network of supermarkets and a market. The stores are mostly oriented towards souvenir trade. Many small stores belong to private individuals, so they have very polite sellers and have everything a tourist needs.
The main symbols of Bulgaria are rose and lavender, from which cosmetic and hygienic products are made: creams, soaps, shampoos, gels, body milk, lip glosses, rose oil in glass tubes.
Hostesses bring salt with spices - sharena salt, or bilkov tea (i.e. herbal tea).
You can bring Bulgarian alcohol as a souvenir: wine, peach or mint liqueur, mastika - Bulgaria's national pride - or rakia. Customs allows the import of up to 2 liters of strong alcohol and up to 5 liters of non-strength alcohol.
Wine and Bulgarian cosmetics are cheapest to buy at the wholesale market at the beginning of the isthmus from the New Town to the Old Town, on the left - downhill, opposite the town hall with the clock. For souvenirs you should go further down the street to the Old Town, at the amphitheater there are shopping rows. And, of course, in the Old Town itself there are stores. The central street of the Old Town - Apollonia - is full of stores. The further you go, the cheaper the prices will be. Another souvenir street, Ropotamo, is located in the new town.
Sometimes you can buy local fruits somewhere in the middle of the streets - people sell the surplus harvested from their gardens. And more often than not, local fruits are tastier than those bred specifically for trade, not for eating.