Behind the bustling Rapallo promenade lies the historic town centre, which serves as a pleasant place to stroll along narrow cobbled streets with lots of shops. It is in this area that all the main boutiques, shops and markets for a shopping tour to Rapallo are concentrated.
Many of the shops and restaurants are on the ground floors of colourful old Italian houses. Rapallo has one of the best shopping experiences in Liguria. It is also home to great hotels, iconic landmarks and the best gelato.
Because the city is so compact, there are no outlet stores in Rapallo. However, Rapallo's large shopping centres have everything you need. The best grocery shops on the Italian Riviera sell local wines and cheeses. It's also home to jewellery and fashion, as well as artisan products from the region.
