Behind the lively seafront of Rapallo lies the historic city center — a charming area with narrow cobbled streets filled with shops, boutiques, and souvenir stalls. This is where a real shopping tour of Rapallo begins, as the area features both major international brands and small family-owned shops with local products.
Many shops and restaurants are located on the ground floors of colorful old Italian buildings. Shopping in Rapallo is considered the best in Liguria. Among the popular boutiques are stores offering clothes and accessories from local designers, as well as chain brands such as Benetton and OVS, known for their stylish and affordable fashion.
Since the city is quite compact, there are no outlets in Rapallo. However, the "Centro Commerciale Il Gabbiano" shopping mall in the city center offers clothing, shoes, and cosmetics from well-known Italian and international brands. Nearby in La Spezia, you'll also find the large shopping center "La Fabbrica" with a wide variety of products.
For gourmet shoppers, Rapallo offers excellent food stores such as "Gastronomia Santa Margherita", where you can buy top-quality Ligurian wines, fragrant olive oil, cheeses, and fresh seafood. The "Mercato Coperto" market in the city center is the perfect place to shop for fresh fruits, vegetables, and handmade crafts.
Jewelry in Rapallo is crafted by both traditional and modern artisans. Among the popular stores is "Oreficeria Mazzini", offering unique gold and silver pieces. Fashion lovers can visit "Boutique Fratelli" and "Moda e Stile" for a wide selection of clothing, shoes, and accessories in casual and classic styles.
In addition, Rapallo has many artisan shops offering handmade ceramics, leather goods, textiles, and traditional Ligurian souvenirs — perfect gifts and mementos from your trip.
