Viareggio is ideal for shopping tours because most of the outlets are concentrated in one place, on the coastal street. There are many stores of expensive brands, where you can sometimes buy things at a discount of up to 90%.
Moreover, according to reviews, from a shopping tour in Viareggio you should bring clothes of local brands, leather goods, crockery, jewelry and porcelain.
Based on reviews on shopping in Viareggio, for cosmetics and perfumes should go to Profumeria Walchiria on Piazza d'Azeglio, not far from the waterfront.
The major shopping centers of Viareggio are near the southern freeway (the freeway that connects the city to Torre del Lago) and near Carnival Town.
The nearest outlets to Viareggio are located near Florence:
- Barberino Designer Outlet - here you will find stores of two hundred world-renowned brands, from Adidas to Prada;
- The Mall - the largest outlet in Tuscany. The outlet features stores of famous global brands, including Armani, Burberry, Dior. Here you can not only purchase clothing, perfume, watches, jewelry, accessories, and footwear but also relax in one of the wonderful local cafes.
Most shops and shopping centers in Viareggio open very early, around seven in the morning, but they also close early, around 15-16 o'clock. In large shopping complexes, stores may stay open until 19-20 o'clock, but they close for a long break during the day.
On holidays and weekends, the shops are closed, so plan your shopping in Viareggio on weekdays.
