While there are no large shopping centers or outlet malls in Rethymno or its vicinity, you'll discover numerous original stores and boutiques to explore.
Based on reviews of shopping in Rethymno, a good starting point for your shopping excursion is the Old Town. Begin your journey from the Venetian promenade and explore the surrounding streets. Solido is the primary shopping street, offering a variety of items including jewelry, perfumes, books, clothing, and footwear from both Greek (SPRIDER) and international (Stores Lacoste, Wepetton, and MEXH) brands.
You'll find an extensive selection of clothing and accessories in stores along streets like Arcadioou (which runs parallel to the beach to the Venetian harbor), Ethnikis Antistaseos (from the central city park to the harbor), Sofokli Venizelou (along the coast), and Kountourioti (in the back of the Old Town, parallel to Arcadioou Street and S. Venizelou promenade).