The main shopping street of the city is considered to be l'Avenue de Gaulle. This is where you should start your shopping tour in La Baule. But do not expect from it an extravaganza, as, for example, from shopping in Paris - there are no large shopping centers and outlet stores in La Baule. But in the city center there is a whole street with small stores where you can buy everything from clothes and accessories to food.
For women's clothing and accessories it is best to go to the shopping center Des Petits Hauts (95 ave du Général de Gaule) or Lili au Soleil (87 avenue du Général de Gaulle), for decorative items - in Atmosphère (44 Avenue Louis Lajarrige), for jewelry - Dolita (44 avenue Gén de Gaulle), Bijouterie Joaillerie Morice (77 avenue Gén de Gaulle), for antiques - Antiquités Loiseau (27 avenue Pétrels) or Anne Antiquités (6 avenue Pavie).
At the end of the shopping program, stop by a small store "Che Manuel" on Avenue General de Gaulle. According to reviews of shopping in La Baule, it sells the most delicious handmade lollipops.
For souvenirs and more global shopping, it is better to go to Nantes.